Category: News

Stores within stores: a model that might save big retailers?

Stores within stores: a model that might save big retailers?

As a consumer, you’ve probably encountered stores within stores many times in the recent past. What began as department stores having McDonald’s tucked in the corner of their entrance has now stretched out to...

Retailers and in-store WiFi

Retailers and in-store WiFi

Nowadays, people generally expect to be able to connect to the Web no matter where they go. Whether it’s through the use of a WiFi hotspot or with satellite services like 4G, people in...

Target pushes forward with mobile coupons via interactive marketing

Target pushes forward with mobile coupons via interactive marketing

Mobile marketing is a new and highly useful way for retail businesses to reach out to their customers and potentially drive more business to their stores. By offering incentive for customers to make themselves...

Retail customers want a reason to give up personal data

Retail customers want a reason to give up personal data

The retail business sometimes barrages its customers with requests for personal data such as location, shopping habits, contact information, and so on. It’s not for no reason – using this information allows businesses to...

Customer satisfaction and retail business

Customer satisfaction and retail business

It should come as no surprise that customer satisfaction is of the utmost importance for retail businesses in order to be successful. If your customers aren’t happy with your products, your service, your prices,...

In-store tracking should require opt-in, says U.S. Senator

In-store tracking should require opt-in, says U.S. Senator

Retail businesses all over the world use various strategies to perform “in-store tracking”, a practice that helps retail professionals gain insight into customer habits, interests, selling points, and so on. There’s no denying that...

Google looks to compete with Amazon Prime

Google looks to compete with Amazon Prime

It’s hard to discuss the retail industry and its current trends without bringing up Amazon. The web giant has provided customers worldwide with effective and comprehensive ways of purchasing anything from food and health...

Kid’s clothing business runs primarily through social media

Kid’s clothing business runs primarily through social media

The development of the Internet and its evolution over the past 20 years has definitely changed the world of business. Retailers are now looking to web stores, online advertisements, and a number of other...

“Big data” is leading towards risky dynamic pricing methodologies

“Big data” is leading towards risky dynamic pricing methodologies

The relationship between a retail business and its customers is often a peculiar one. In an age where information by and large flows freely, a retail business can assess the interests and proclivities of...

British fashion chain takes a unique road to success

British fashion chain takes a unique road to success

Businesses of all kinds must weigh their cost investments with the opportunity for success and growth. The retail industry has developed in a substantial way over the past handful of years, thanks in no...