Staying Alive As A Department Store
The department store began as an innovative, modern way to bring shoppers into contact with the full potential of what retail could offer. It was a destination that offered inspiration for both home and wardrobe. The convenience and stimulation of the department store changed society. The department store originally defined the trends the customers decided they wanted to follow and people traveled to experience all it offered.
In one spot, the shopper could find many different types of things and choose to purchase them at one cash register. But things have changed and department stores have not always changed enough to keep up with what is happening in today’s retail environment.
Today’s retail customer doesn’t need to travel far to experience inspiration because the whole world is in their pocket with a phone that can access the internet. Social media is overwhelming us with choices and online shopping provides more information than the early department store developers dreamed could be possible. Technology has transformed shopping just as radically as the department store did in its beginnings and retailers have to stay relevant.
So how, then, can today’s department store stay alive?
Use Technology To Your Advantage
In order to stay alive today, department stores have to use technology to streamline and integrate as many of their operational processes as possible. An integrated solution like ChainDrive combines the innovative concept of the original department store and the functionality of professional software. Multiple cost centers are integrated, allowing customers to check out at any register while transactional data is automatically fed into a centralized database.
The software enables commissions to be split accurately and seamlessly within a single transaction and receipt. Extensive CRM supports gift cards, certificates, and registries as well as capturing information that allows direct marketing targeted to the customer’s indicated interest. Promotions are automatically detected and applied. Inventory status is available in real time for sales associates and online shoppers to see exactly what can be purchased. Tools to enhance your store’s online presence are available as well, along with the support to use them optimally.
In order to stay alive in today’s retail environment, department stores need to keep up with the tech-savvy consumer. ChainDrive enables your business to stay innovative and relevant.