4 Benefits of Web Marketplace Integration
Integrating e-commerce with your brick-and-mortar retail chain is no longer optional. If you want to remain competitive and see your retail business thrive in the 21st century, you’ve got to have an online presence. It is not longer a matter if IF, but WHEN. But the benefits to Web Marketplace Integration go beyond the obvious. Here are four benefits you may not have thought of–yet.
- Seamless Product Information Management – If you have your entire inventory in multiple stores across the Web, including your own online store located on your website, then you’ll need a way to manage your product information. This is particularly true if you have thousands of products in your inventory. If you sell those products across all of your channels–online and off line–it can be tedious to upload the same information over and over again. A good Web Marketplace Integration solution allows you to manage product information from one central location.
- Order Management and Fulfillment – You should be able to monitor and track sales and order fulfillment for every channel of your retail business from one central location. Web Marketplace Integration manages that process for you easily from one interface.
- Managing Customer Relationships – If you sell through multiple online channels, you’ll inevitably have customers who buy from you through more than one channel. Even more importantly, you’re bound to have customers who purchase your merchandise through one preferred channel. You’ll need a way to manage all of your customers and keep track of their buying habits no matter where they business with you. Web Marketplace Integration makes that simple and efficient.
- Inventory Management – Not only can you manage the process of updating your product information, but you should be able to track the status of every SKU in your system. No matter what channel a product is purchased through, you should be able to track it, monitor, report on it, analyze your inventory levels, and know when to order more product based on real-time information through every channel you monitor.
It doesn’t matter how many channels you are managing, if you have an online presence and a brick-and-mortar store, you should be able to manage your inventory, your customers, your orders, and your product information from one central location.