Pourquoi avez-vous besoin d’un Point Mobile de vente ?
There is a simple reason why retailers should equip their sales associates with mobile devices capable of being a point of sale: customers.
Le Mobile Point de vente turns a tablet or mobile phone into a flexible tool that supplies services and answers to meet customer’s needs and expectations. As any survey of a store’s aisle usually shows, the customer is using technology as they shop. People are comparing prices, looking at online reviews, and researching options from competitors. Some may even buy from a competitor while in your store! But equipping employees with mobile devices changes the dynamics of the situation.
Personnalisé & Prompt Service
With real-time chain-wide inventory visibility, staff can answer questions on item availability by looking up a style, product code, or description. They can provide detailed product information including an image, and price. If the customer wants to order an item, it can be held for pickup at the desired location. The sale can be completed right there, with email confirmation of the transaction along with pertinent details on order status.
The sales associate can immediately access customer information, creating or updating account details. Past purchases and returns history can be searched and filtered for specific information like a model number so the appropriate part or accessory is found. This ability to promptly give personalized service and complete transactions means the shopper won’t have to stand in line at the service desk or register.
Clienteling & Kiosk Potential
Clienteling is more than a buzzword, it’s a description of the cultivation that occurs when a digitally empowered employee interacts with a customer to provide personalized service. The result is increased brand loyalty and connection. Customers make purchases but clients have relationships. Purchasing happens here, too, but it is more consistent and the investment is greater.
Another potential service you can offer with ChainDrive Mobile Point of Sale is the kiosk. Providing kiosks throughout the store enables customers to search for product information themselves. They can find product images, inventory availability, and pricing without any assistance. That might seem counterproductive to the idea of “clienteling” but it actually gives customers another reason to come to your store.
Whether it’s browsing at a kiosk or asking your sales associate for help in finding a product, ChainDrive Mobile Point de vente is providing the connections you need to make with your customers.