The ChainDrive Blog

Customer loyalty is a marketing approach that recognizes and rewards customers who repeatedly purchase or engage with a brand. The ability to convert one-time buyers into repeat customers is key to maintaining your revenue stream and is crucial to the success of your business. All retailers have to keep the goal of improving customer loyalty […]

Digital marketing and traditional advertising mediums offer fantastic opportunities to attract customers to your stores. However, a secret tool converts customers once they arrive: in-store marketing. What Is In-store Marketing? In-store marketing strategies focus on leveraging the customer’s in-store experience to promote brand and product awareness. Retailers use these strategies and tactics to attract customers […]

The continued evolution of consumer technology along with the effects of the pandemic have dramatically altered shopper behavior, further emphasizing the need for enhanced digital transformation efforts across retail stores. Many consumer-centric retailers view the mobile-first strategy as their primary digital approach for revenue and business growth. It’s time to consider adding a mobile point-of-sale […]

Embracing constant change and delivering personalized customer experiences is critically important in the face of today’s increasingly informed consumer. Retailers face more competition than ever before due to the technological advancements that have modified the traditional shopping experience from purely physical into the digital and omnichannel. Without understanding what merchandise is coming into your store […]

The supply chain spans all movement and storage of raw materials, inventory, and finished goods from the point of origin to the point of sale. As competition in retail grows, retailers are responding by increasing the variety of their products and number of channels, becoming more price-competitive, and striving for customer-centricity. The retail supply chain […]