2 CRM Failures To Avoid
Customer Relationship Management doesn’t need to be a mysterious subject. But sometimes busy retailers don’t take the time to set up a workable system to make connections with potential & current customers and then maintain that connection so that those customers are retained. Fortunately for busy retailers, ChainDrive CRM/Clienteling software already has the functionality needed to avoid CRM failure. It is fully supported, too, so any mystery is gone with a call to the ChainDrive Client Care team.
Failure To Make Connections With Customers
Engagement with customers traditionally has meant advertising and in-store conversations. But today, retailers can engage with shoppers online. The more a retailer has online, the more chances there are to engage, inspire, and connect with consumers who are browsing on the internet.
Social media has a number of opportunities for retailers willing to invest in a little time online. Instagram and Pinterest are used by many as sources of inspiration so why not put good photos of your products out there to inspire? Facebook is perfect for moving from inspiration to engaging connections if you are responsive to questions on your page. Offer promotions to followers and pay attention to those who connect and join loyalty clubs or email lists.
Failure To Maintain Connections With Customers
It’s very easy for people to sign up for an email list and then forget why they thought it was a good idea when they are overwhelmed with too many items in their inbox. It’s even worse when those emails don’t have anything they are interested in. Retailers who make sure that preferences are honored when sending out promotions are retailers who retain subscribers.
Promotions are meant to be a reward that increases loyalty. Retaining customers is better than constantly trying to attract new ones. But reaching that goal, retaining customers, requires consistent maintenance of the connections you have with those customers. ChainDrive Customer Relationship Management Software is designed to equip retailers to do just that. Utilizing the sophisticated CRM tools that ChainDrive offers provides both the insights and the ability to engage, inspire, connect, promote, reward, and retain your customers. Make and maintain connections with ChainDrive CRM/Clienteling software.