Maintaining Sports Equipment In Mud Season
It’s springtime. That means warmer weather, outdoor sports, and mud. If last year’s equipment was not stored correctly, it can mean mold and worse. One of the things a sporting goods retailer can provide for customers is professional advice on maintaining equipment. This gives shoppers the confidence to invest in more expensive items.
Basics & Beyond
The basics of sports equipment maintenance start with keeping things clean and dry so mold or bacteria doesn’t grow in storage. Muddy trails often leave grit in gears on mountain bikes that will cause problems if it stays there. Muddy boots and running shoes aren’t pleasant to deal with the next time they are worn. Washing off the grime immediately gives time for drying thoroughly before storage.
Many teams want uniforms to be pristine for each game. That means stains must be dealt with appropriately so that colors continue to be bright. Beyond the basics of clean and dry, today’s sporting goods may need to be maintained differently. High-performance fabrics often have strict maintenance parameters to ensure continued performance. Technology embedded in products may need special treatment. The browser needs to know these things before becoming a buyer.
Be A Resource Online & Off
It isn’t difficult to set up a website that includes resources on maintaining the equipment you sell. If manufacturers provide information, add those links to your site. Provide a FAQ page with the answers to the questions your sales associates get. Consider pages on stain removal, mold prevention, and the need to air equipment before storage. If you sell items with particular maintenance requirements it’s a good idea to provide those requirements on your site.
This information is timeless and once it is on the site it gives people a reason to visit. Once visitors see how helpful your site is, they come back for more advice and often make purchases.
Providing handouts in the store that explain maintenance needs is helpful to shoppers evaluating a potential purchase. Selling some of the hard-to-find products suggested by the manufacturer often result in added sales. Sales associates who are equipped with devices that can look up product details and make special orders provide the professional service customers should expect from sporting goods retailers.
Just as mud affects sports equipment, management problems affect sporting goods retailers. ChainDrive Sporting Goods software equips retailers with the tools to keep all the details of their business running clean and smooth.