The Back To School Challenge For Apparel Retailers
At the beginning of every school year, apparel retailers strive to have the clothing that students will want to wear and parents will want to buy. This is a challenge that can be difficult to meet successfully. ChainDrive’s Integrated Retail Management solution has a component designed to meet the specific challenges that Apparel Retailers face, including the Back To School challenge.
To have a successful Back To School season, the apparel retailer must reach today’s omnichannel consumer where they are, online and mobile. The retailer has to make product selections that are within the parameters of area school dress codes. At the same time, the retailer must offer the clothing that individual customers are seeking or there will be no sale.
Reaching All The Omnichannel Potential
Consumers are increasing their use of technology. They are using mobile to shop, look for discounts, and read reviews. They are active on social media, expecting retailers to engage more directly. Apparel retailers need to be where the customer is, and that’s going to involve an integrated approach to utilizing data.
Following All The Dress Code Parameters
Schools have dress codes and savvy apparel retailers are familiar with each school’s standards. This enables the retailer to provide school clothing that fits the rules. It’s a good idea to have copies of each local school’s dress codes available so that the purchases fit the parameters. It’s also a good idea to stock choices within those parameters so individual customer preferences can be honored.
Offering All The Individual Customer Preferences
Some people hate the tags in clothing and will only buy tagless apparel. Others will just cut the tags out and forget what size that item had been when they need replacements. The same pair of shorts will pass the school dress code on one middle-schooler and not pass on their friend because body proportions vary. The ability to analyze customer preferences and product performance gives apparel retailers insight into intelligent allocation.
ChainDrive Apparel Retailing software equips retailers to meet the challenge of the Back To School shopping season. With specific features designed by request of retailers, the entire suite works efficiently and comprehensively to keep retailers competitive. From optimal product assortment and automatic replenishment to increased cash flow and beyond, ChainDrive makes it simple to meet the challenge of every retail season.