Tagged: advertising

Web marketplace and e-commerce

How Quickly Do You Fill Web Orders?

One of the biggest challenges for retailers today is integrating their e-commerce store with their traditional brick-and-mortar operations. If you think selling on the Web is an apples-to-apples comparative operation to brick and mortar,...

Who Defines Your CRM?

Customer Relationship Management — should not be something that looks the same for every retailer because it has the potential to be as unique and irreplaceable as every retailer hopes to be. Three things...

What Do You Do With Your CRM Data?

It’s one thing to be meticulous about capturing all your customer data — the shopping patterns, purchases, demographics, etc. But it is an entirely different thing to know what to do with all that...

Use CRM To Enhance Sporting Goods Retailing

One of the best things about today’s technology is the way that customer relationship management (CRM) data can be captured and utilized. For Sporting Goods retail managers, this means customer preferences can be analyzed...

Now Is The Time For Specialty Retail

There has never been a better time to be a specialty retailer. Why? Because technology has moved into the realm of the individual, giving anybody with a mobile device the ability to shop globally...

Let Customers Choose How To Connect

There are many ways to get news about your favorite retailer. Everybody likes to know how to save money and get the item they have been searching for, but nobody likes to feel stalked...

Design Mobile Marketing With Your Customers In Mind

If you could survey every person who walked into your retail store, how many would have a smartphone? Mobile marketing is increasingly effective because the use of mobile devices has grown exponentially. It makes...

The Top Mistake With CRM Software

CRM — Customer Relationship Management — is one of the most important aspects of retail management, but with CRM software, the customer is not the most important person. The most common mistake in choosing...

Returns Should Be Omni-channel, Too

The retail customer of today expects that Customer Relationship Management will function smoothly no matter which channel they use to access a particular retail business. It may be called multi-channel or omni-channel, and the...

The Top Advantage of Web Order Fulfillment

Most retailers today need to have an online presence in order to stay in business. This opens a lot of ways for retail business to succeed, but it also is fraught with ways retailers...