Phygital Consumers Want Phygital Retailers
What is phygital? It’s a marketing term that has been coined in recent years to describe the blending of physical and digital experiences. This would once have been considered science fiction; a fantasy that has no place in the real world of retail. But technology has advanced dramatically and the blending of physical with digital experiences can be observed wherever there is online shopping. This means that in order to be competitive, retailers must be ready to be phygital.
Be Ready To Be Phygital
ChainDrive provides the way to blend your retail business physically and digitally. The ecommerce Gateway links your webstore to the rest of the business. The centralized database that integrates other aspects of your business seamlessly links new channels without disruption. With ChainDrive’s database, functions like real-time inventory monitoring, price changes, CRM, order fulfillment, analytics, and more are the perfect blend of digital and physical. Because retail management tasks can be digital and automatic, the physical aspects of the business are simplified.
Without a professional retail management solution like ChainDrive’s integrated, centralized database and the software components designed to utilize it, retailers are left with inefficient, outdated modes of management. Today’s customer has high expectations and relies on digital access to products through online shopping. Many customers increasingly expect digital offerings in the physical store, too, like self-serve kiosks and store pickup for orders or returns.
Be Ready To Be Competitive
The future holds many advances in phygital retailing. In order to be competitive, retailers must be present online and offer the digital services their customers will expect. The flexibility of ChainDrive’s integrated retail management solution equips retailers to adapt to whatever the future holds. The foundation of a single database allows for endless variations in retail management so that a solid business can be built and updated for the needs of the current market.
The ecommerce gateway is a perfect example of the way the digital world online and the physical world of inventory, suppliers, shipping, and store can be seamlessly blended together. The phygital retailer is perfectly equipped to compete in the market of today or tomorrow because the phygital consumer will find what they want and buy it. ChainDrive integrates your retail business so you can be phygital: ready to compete and succeed.