Category: Customer Relationship Management

How To Alienate Your Customers And Your Staff

Sometimes in the stress of operating a retail business, you lose sight of the reason you are in business. Without committed, confident people on your staff, your retail business suffers. Without loyal, enthusiastic customers,...

CRM Data Or Dump?

Have you ever been to a dump to find something that was thrown away by mistake? The mountains of rubbish and assorted junk can be overwhelming even when you know that there are valuable...

Treat Your Customers Like Clients

The term “clienteling” sounds kind of like a buzzword that has little meaning. So many words are empty of definition for people that communication requires defining new terms. In reality, the process of moving...

The Effect of Support on Clienteling

Clienteling, that process of changing a customer into a client, is essential for today’s customer relationship management. The standards are high, and retailers have to meet those standards to stay competitive. But Client Support...

How To Actually Use RFM For CRM

The idea of using RFM (Recency-Frequency-Monetary) analysis for Customer Relationship Management has been around for a long time. The reasoning is simple: identify the customers who are most likely to respond to your marketing...

customer relationship management

The Key To Personalizing Your CRM/Clienteling

As customers get more sophisticated technologically, their expectations rise. They are accustomed to personalizing their newsfeeds and other accounts and know that it is possible to have personalized service from retailers as well. So...

Who Is Your Customer?

One of the most important things in retail is a knowledge of the customer. Without collecting information about your customer base and analyzing the facts, you really don’t know who your customers are and...

The Vital Connection Between Staff Training And CRM

There is a vital connection between the quality of training given to retail staff and their ability to carry out Customer Relationship Management to the standards it should meet. Every interaction with a representative...

crm retail operations

The 2 Sides of Customer Connection

Retail customers have ratcheted up their expectations in shopping because the technology makes it easy to do. But at the same time, retail customers want to be treated as more than a number in...

2 CRM Failures To Avoid

Customer Relationship Management doesn’t need to be a mysterious subject. But sometimes busy retailers don’t take the time to set up a workable system to make connections with potential & current customers and then...

%d bloggers like this: