3 Tips For Optimal Product Assortment
Optimal product assortment is the goal for all retailers, but it is particularly important for apparel retailing. Far too many customers get overwhelmed when presented with all their options. Unfortunately for the retailer, an overwhelmed customer leaves without making a purchase. An optimal product assortment is not based on how many things are offered, but in offering the right things to choose from.
Provide A Filter
The traditional role of a sales representative is that of filtering, helping the customer narrow down the choices to the item that is perfect for purchase. Training staff to listen and ask leading questions will allow them to select a range of clothing that is within the needs or wants of the customer.
Websites provide filters, allowing a user to narrow the selection to price or size or color or type. This is a possible addition to a brick and mortar site as well if it can be done appropriately and customers are comfortable with it. Equipping staff with mobile assistants will combine the two types of filters effectively because the technology enables your staff to offer the entire inventory with simplicity.
Provide A Choice
In addition to having the right size for the many sizes of shopper, apparel must be offered in a range of colors and styles. One way to display the myriad of choices in a less intimidating way is to use the triad of “good-better-best” groupings.
Shoppers faced with a selection of good items that are budget-priced, better items in the mid-range price, and best items at the top prices see three choices instead of hundreds. Most will select the mid-range item with confidence.
Provide A Reliable Assortment
The secret to a reliable and optimal product assortment is in the ability to replenish stock appropriately. ChainDrive’s system allows apparel retail management to function in a coordinated grouping that you determine after analysis of performance or any other parameter. Products can be placed in a family and handled as one entity to facilitate purchasing, distribution, and replenishment.
In order to be filtered and chosen, a product must be available. The software solution that ChainDrive provides equips apparel retailers to present an optimal product assortment to shoppers.