Add Attraction To Your Sporting Goods Store
Sporting goods is a category of retail that is engaging by definition because you buy sporting goods to use them in your sport. Usually those who engage in sports are passionate about their activity: a great opportunity to add reasons to come to your store. ChainDrive’s integrated retail management solution makes it easy to keep track of the changing needs in sporting goods retail and analyze the trends so you can add the attractions that bring your customers back.
Each category of your inventory has the potential for community, whether the connection is a mutual love for a team or an activity. Take advantage of that potential by providing a community events board for posting items of interest or events. Make sure your community events board is easy to find by putting it in a central location or have several in their appropriate departments. Keep an eye on what is being posted to get ideas for sponsorship opportunities or workshops hosted in your store.
If your store is a sponsor for a charity 5k, for instance, it’s a natural source for running equipment. Sponsoring the teams who use your store to supply their uniforms is a natural fit, too. There’s really not a downside for a business that cares enough for the community to be involved.
Workshops hosted in your store are another potential community builder. Those who come to learn about running shoes or soccer skills quickly find things to talk about. Utilize your dealers as guest speakers, offer an incentive discount for items purchased at your store, and everybody wins.
Keep Track of What Works and What Doesn’t
One of the best things about ChainDrive’s sporting goods software is the way it can be customized. The highly-seasonal and diverse product assortments that sporting goods retailers must manage are easily configured exactly as needed. The ability to integrate with customer relationship management, and more, lets you look at all your data across the board and know that nothing is being missed.
This ability to incorporate and analyze data according to specific, unique needs means the information from any events planned can be included when planning your strategies.