Be A Client Instead Of A Customer
A quick check on the internet reveals that the line between “client” and “customer” can be blurry. A client might be a customer of a professional service provider or a party in a contract, and a customer can have lifetime loyalty to a retailer. In many cases, client/customer is considered interchangeable. ChainDrive’s Retail Management Software service support team refers to itself as “Client Care” because there is a distinct advantage to being considered a client.
The Problem With Merely Being A Customer
A customer is a person who purchases something, a product or a service, without necessarily committing to future transactions. The products and services can be considered a one-time transaction with no need to use the same source in the future.
Loyal customers are good, and retailers want their customers to come back repeatedly. This relationship based on transactions is a necessary part of our economy but it is open-ended. The customer can go somewhere else to get the same product or service if it is offered somewhere else.
But what if the desired products and services are NOT offered anywhere else? What if the product and service entail a long-term application that will be ongoing?
The Advantage Of Also Being A Client
If the customer wants a product and service like ChainDrive, they become a client because ChainDrive is a fully supported professional software platform that will be used constantly throughout the enterprise. Retailers, wholesalers, and warehouse managers rely on our software as the infrastructure of data-handling in their business. Infrastructure needs maintenance and support geared toward the exact requirements of the system.
A client has the advantage of mutual commitment. Our clients are committed to using a management software solution that works for their expanding needs and the ChainDrive client care team is committed to providing the exceptional service and support to keep the client’s implementation operating efficiently. Evidence of ChainDrive’s commitment to our clients is seen in the training that the RMS service support team gets in each client’s unique applications. That commitment is also seen in the availability of support: 24 hours a day, 7 days a week, 365 days a year. Our clients have an advantage that is worth looking into for yourself.