Use CRM To Enhance Sporting Goods Retailing
One of the best things about today’s technology is the way that customer relationship management (CRM) data can be captured and utilized. For Sporting Goods retail managers, this means customer preferences can be analyzed for targeted promotions, site content, and events.
Know Your Customers
It’s entirely possible to use the features in ChainDrive’s integrated retail management software solution to collect input from them via polls or contests and opt-in loyalty program surveys. Finding out what they are interested in lets you create the answers to their questions. For instance, if there are many youth programs being equipped by your store, then “How To Fit Athletic Shoes” and “Safe Use of Equipment” might be welcome workshops every year.
Any popular workshop can be put online as a video for additional exposure. Blog posts answering questions are often popular, too. It all depends on the interest of your customers, and that can only be determined by studying them.
Use Your Software To The Max
Because ChainDrive is designed by expert retailers and software teams, it is customizable for the unique, specific installation as required. This means that sporting goods management, with its diverse inventory and seasonal factors, fits with the software solution that works.
In addition to understanding your customers and reaching new markets, the centralized database makes it possible to evaluate and plan with access to all the information necessary for optimal operations. Make sure your team understands and utilizes all the potential of this integrated retail management solution, because the possibilities are comprehensive, from end-to-end and across all channels.