Customer Input Guides Apparel Retailing
One of the saddest displays in a retail business is the rack of clothing nobody wants. It sits there in the clearance section getting discounted into oblivion until someone decides the price is right — and the price isn’t enough to cover the cost of having it in inventory. Apparel retailing is a challenge because it’s difficult to predict what people will want to wear.
Utilize Software To Understand Customers
Today’s retail customer is tech-savvy. That means today’s retail management teams must be equally tech-savvy to keep up with their customer. How does this happen? An integrated retail management software suite is able to collect data from every part of the business, including customer preferences and shopping patterns.
It’s even possible to integrate other sources of information, like social media, to get an idea of what people are looking for. Pinterest boards make great launching pads for apparel displays that already have been approved & pinned — no languishing clearance racks needed. When all the information is available for analysis and action, the right choices can be made when planning the optimal product assortment.
Choose The Right Tools
ChainDrive’s retail management system has been developed with an experienced understanding of apparel retailing. There’s an integrated, end-to-end functionality that enables all the pieces to work together in every aspect of the business, including eliminating poor sellers and automatically replenishing popular ones.
Keep up with your customer preferences and carry the apparel they want to wear by using the best software management system to integrate all the data available. This is how you can analyze and incorporate the information you need to get the selection they want.