4 Ways Department Store Challenges Are Met With ChainDrive
The department store industry has been facing challenges in the past few years. Consumers have more options for spending, shopping everywhere from discount & specialty stores to the plethora of online offerings. As a result, the traditional department store model is just not adequate anymore.
Fashion trends and consumer spending drive the demand. Because profit depends on effective marketing, unique merchandising, outstanding customer service, and giving customers a reason to walk in the door, department stores need to be competitive in these areas. ChainDrive retail management software along with our top-notch support team provides the tools to do all these things.
Effective marketing is the result of knowing your customer and adjusting your strategies accordingly. ChainDrive’s extensive CRM system gives you the ability to collect and analyze customer data for optimum results.
Unique merchandising is a prize not easily found elsewhere and getting a bargain, too. Shoppers want both, along with a loyalty program that rewards them for shopping at your store. ChainDrive’s advanced promotional rules manager detects eligibility for special offers automatically. The integrated retail management system that ChainDrive offers does the rest, supporting your unique merchandising requirements.
Outstanding customer service develops trust based on positive past interactions and the promise of future issues easily resolved. With ChainDrive’s integrated retail management solution there is a way to access all the data you need, analyze it, and develop the policies that provide that customer service.
The in-store experience gives customers a reason to walk in the door. What is the biggest factor in in-store experiences? The interaction between staff and customer. ChainDrive’s innovative split-commission capability makes it easy to reward employee incentive, even with multiple items involving several departments and commissions. The customer only needs to make one transaction but your remuneration process is simplified.
There are more challenges to be met in department store management, certainly, but ChainDrive can equip you to win the contest.