How Does Your Department Store Create Customer Vision?
Department stores changed society by creating the vision of a lifestyle that is instantly available by purchase. By presenting the customer with all they might want for their home or family along with the ability to take items from different departments to one check out point, shopping permanently changed. Before the development of department stores, a shopper needed to get their necessities from individual suppliers and rarely had the money to get much. The industrial revolution, growing middle class incomes, and some creative retailers developed the downtown department store; the place you went to hear music or lectures, see the latest technology (electric lights! escalators! vacuum cleaners!) and be inspired to make your home look like the display windows while you dressed like that model wearing the latest fashions. Fluctuating economies of time have changed the way the department store looks, but the foundational management need is still the same.
Department stores need to be able to keep track of a lot of data. There are multiple departments, each with unique retailing issues. Staff have varying commission levels. Purchases are not processed by department, so accounting is complicated. Marketing is integrated across departments and affected by customer loyalty programs. Failure to manage the nuts and bolts of department store retailing affects the customer experience and discourages returning shoppers. The customer vision needs to be that seamless wonder of experiencing a desirable lifestyle that is instantly available by an easily transacted purchase, preferably with a pleasant surprise like a loyalty benefit.
You can do this with ChainDrive’s retail management software. The unique needs of department store management are met with features that support multiple, integrated cost centers feeding transactional data to your centralized database. Within a single transaction and receipt all the diverse details of multiple sales commissions, inventory, gift registries, promotions, customer rewards, and more are built in. You get the data you need and the tools to manage that data effectively while the customer gets a rewarding shopping experience that creates a vision for the lifestyle you are marketing.