Department Store Solutions For Kids
There is a potential customer base for department stores — but these customers are not old enough to drive or shop online. The holidays are a time when young shoppers need a way to find gifts for family without letting their parents know what they buy. Parents need to find a way to let those young shoppers safely make their own holiday gift purchases.
The Department Store Advantage
The very nature of department stores is an advantage for holiday shoppers. Finding gifts in many different categories under one roof means time is not wasted. This is particularly important when kids are the customers looking for a gift. Younger shoppers rarely have the stamina to keep up with the typical holiday shopping spree.
ChainDrive’s integrated retail management solution uses a centralized database. This is ideal for filtering customer preferences to contact those who have purchased children’s items in the past and offer a “Kids Only” shopping alternative that is secure. Surveys could help pinpoint the best ways to set this event up:
- One-time event or several during the season?
- Mini-store format or personal shoppers taking kids through the big store?
- What items should be in a mini-store?
- Price range & types of gifts?
- Ages eligible to attend?
- Gift wrapping?
- Charge for attendance?
- Crafts to make & take?
- Safety measures to screen staff?
- Payment procedures?
Getting feedback from the customers who will be bringing children to this service ensures the setup will be what they are looking for. Keeping track of the details and reviews ensures that next year’s “Kids Only” event will be even better. This can become a holiday tradition for families.
The good experiences kids have shopping mean they will come back as adults.
The ChainDrive Advantage
With ChainDrive, the multiple cost centers and complicated commissions of the department store are easily handled. Adding a “Kids Only” holiday event is made simpler when the software is up to the challenge.