Do You Have A Mobile Assistant?
Mobile marketing is not just a passing fad. You should expect it to be around for at least a few more years. As smartphones and tablets begin to dominate the online technology space for end users, that opens up a whole new channel of marketing for serious retailers. A mobile assistant can increase your opportunities without diminishing your effectiveness.
But what can she do for you?
In this case, your mobile assistant is not a “she.” Rather, she is an “it.” Or, more precisely, an “us.”
In other words, your real mobile assistants are your staff. All you have to do is equip them with their own mobile device with your ChainDrive Mobile Assistant installed, allowing them to search your inventory in real time when a customer has a question or is looking for an item. As a result, your customers get real time personalized service that is both effective and efficient in meeting their product needs.
Another aspect of the mobile assistant is the customer search feature. If a regular customer stops one of your sales associates on the floor, your sales associate can look up vital customer information on the spot.
For instance, one of your regular customers asks, “I can’t remember the title of the last book I read in the Harry Potter series. Can you look that up for me?”
“Certainly,” says your sales associate, typing the customer’s name into your mobile assistant. In a few seconds, your customer knows that the last Harry Potter book she read was “Harry Potter and the Prisoner of Azkaban.”
Your sales associate could then ask the customer if she wants the next book in the series. If so, then your sales associate can use the mobile assistant to see if you have “Harry Potter and the Goblet of Fire” in stock then direct the customer to its location within the store or retrieve it herself and ring the customer up. This is the kind of customer service you can be proud of.