Finally Finding What Fits
Apparel retailers have to provide a variety of styles and sizes for customers who are searching for clothing that fits. People who don’t wear the average size have a difficult time while searching for a source for their size and preferred style. For the customer, finally finding what fits means relief and delight. Once the retailer who can supply apparel that fits is found, the customer tends to be loyal to that retailer. It’s good for the shopper and it’s good for the apparel retailer.
The Shopper’s Challenge
Human bodies are not one-size-fits-all. If you are trying to find pants for someone with longer legs than most people, the solution is to check the “tall” sizes. But someone who needs a 35” inseam might need a 30” waist. Or they may need a 40” waist, or an even larger size. Then there are all the variables of curvy vs straight hips and the rest of fitting issues that pants alone present.
Shoppers who are looking for clothes that are hard to find are very familiar with the challenge of the fit. They know that it’s not realistic to expect all possible sizes on the rack but they may not understand why the retailer has a hard time providing every possible size.
The Retailer’s Challenge
Apparel retailers need to purchase an optimal product assortment. The poor sellers, those items in the hard-to-find sizes, affect their cash flow. They need to provide the popular sizes and styles that make up the majority of their sales. Keeping those hard-to-find products in stock for the few is a major investment that doesn’t pay off.
But if a retailer is using ChainDrive, the problem is solved. Since all inventory information is stored in a centralized database, sales associates can look up the rare size and find it anywhere in the enterprise. That means a few items can be on a shelf in another store or in the warehouse to be accessed by any authorized user. Instead of every store holding duplicates of the poor selling sizes “just in case”, the stock is in a single location and available to all sales points.
The shopper can finally find what fits and thus becomes a loyal customer. Their loyalty pays off for the retailer in multiple ways over time. The retailer can finally provide the products that only a few want without compromising their bottom line. ChainDrive Apparel Retailing software makes it possible for both to find that perfect fit.