Integrate Shopper Experience In Department Stores
2015 will be the year we see shoppers dive further into a connected experience while in the store. They already compare prices and read reviews online while in the aisle, but department stores in particular will see shoppers expecting much more when they walk in the door.
Shopping Experience Is Changing
Gary Lee recently shared Four In-Store Trends Marketers Can’t Ignore in 2015 on ChainStoreAge. The trends he noticed are:
- Social media integration throughout the retail store, from top Pinned items on display to fitting room selfies and beyond.
- Immersive digital experience with RFID guided shopping suggestions, interactive mirrors, and improved point-of-sale
- Mobile checkouts making standing in line far less likely by utilizing apps or newer types of mobile payment options being developed.
- Enhanced use of consumer data gives the possibility to understanding the “why” of customer behavior and intelligently evaluating the true cost per visit.
Department Store Management Must Keep Up
Today’s retail shopper uses mobile devices as a natural extension of their search for the right product, often visiting a store site, social media reviews, and more, before making a purchase. These visits take place over time and on various devices and are perceived as a unified experience.
The same integration of many facets into one experience happens in the department store for the shopper. All the coming digital trends must be woven into the existing framework of customer perception. The customer isn’t aware of the challenges of managing all this activity — all they want is the item and a positive experience.
The Right Software Integrates Everything
From the customer experience to the supply chain and the back office to the point of sale, the right software is an integrated retail management solution that department stores need to utilize. Department stores need ChainDrive and the customized solutions that make it possible to unify the variety and challenge of multiple cost centers, split commissions, and the digital trends shaping the retail landscape.