It Isn’t A Reward If They Don’t Want It
Part of the challenge in Customer Relationship Management is figuring out exactly how to motivate customer loyalty. Your customers are bombarded with warnings about ID theft, overwhelmed with small print on privacy agreements, and tired of their personal data being used to bombard them with ads. If all you offer them is targeted ads in exchange for an opt-in loyalty program, they may not be interested in giving you any information.
The key to a Customer Loyalty Program that gives your customers the rewards that actually motivate loyalty is in asking what they want. Whether you use surveys, contests, or social media feedback, the goal is discovering the kind of reward that compensates for giving up privacy. Most consumers realize that their private data is probably going to be used, but they don’t like it. Giving them something they want eases the pain. Make it fun, make it ego-boosting, but make it worth their while.
When you have been able to identify the rewards your customers want, your store becomes a destination instead of an additional errand on a shopping trip. In order to do this, you need to be able to analyze the purchase patterns of your customer; what they buy, how much they buy, how much they spend, etc. All the data you can collect needs to be available to break down, reconfigure, analyze, and evaluate as strategies are implemented.
ChainDrive’s Customer Relationship Management Software gives your team the tools they need to understand your customer, engage your customer, and retain your customer by giving your customers the rewards they want.