3 Connections Your Jewelry Store Website Needs
It’s a rare retailer who hasn’t taken advantage of the potential connections a website offers. But websites need to be carefully designed and maintained in order for the full potential of connections to be realized. Fortunately, the ability to make these connections is facilitated by the use of software designed for jewelry retailers.
Connecting With Your Customer
Today’s retail customer does a lot of research online before they even walk into the store. Websites connect with customers when the site is easy to navigate, responsive to mobile devices, and offers what is valuable. Knowledge of your customer base through careful collection of data and analysis is possible with software that offers extensive customer relationship management. Most jewelry customers will be interested in these general topics:
- trends and news items about jewelry
- curated personal stories involving your products
- authoritative content on history, selection, and care of jewelry
- secure and simple processes for the purchase of items in your inventory
- services offered by your business along with descriptions & fees
Connecting With Your Business
The promise of a website falls flat if the reality doesn’t match the hype. Integrated retail management software connects every channel from one end of the business to the other, enabling the real-time status of inventory, advanced appraisal records, and accurate customization processes. There doesn’t need to be separate inventory for website and store because the software provides complete transparency where it is needed. This multi-channel connection makes it easy to access a centralized database for both big-picture and detailed analysis whenever necessary.
Connecting With Your Industry
Many times a visitor comes to a website from another source. Those interested in platinum jewelry, for instance, may find your site by entering their zip code in the “find platinum” tab of the Platinum Guild International‘s new site. These types of links make it easier to find your offerings, add authority to your site, and are reassuring to new customers.
Software for jewelry retailers fulfills the promise of your website by integrating and effectively connecting your business where it counts.