Keep Your Core Customers With ChainDrive
There are some who feel that the department store is becoming obsolete. This isn’t actually true, but it could be if department store managers ignore their core customers when working to keep the store current. Failure to understand the core customer results in those previously loyal shoppers going elsewhere, and few businesses can afford to lose their base market.
Core Customers Keep You In Business
One of the advantages of the centralized database in ChainDrive’s integrated retail management solution is the comprehensive analysis it enables you to enjoy. Having all the data available from every channel means you can figure out who is buying what — and the people who have been your customers the longest have favorites they rely on you to provide.
The Customer Relationship Management component is flexible, providing functionality to support gift cards, certificates, loyalty programs, and much more. Marketing can be targeted to specific customer interests. Loyal customers can be given consistent reasons to keep shopping for the classic products they want. Your core customers are people you want to maintain a relationship with because they keep you in business.
There’s an old song that goes like this:
Make new friends but keep the old; one is silver and the other is gold.
As your business grows, you want to make these “new friends” because new products and new customers add a spark of vision to your department store. But there are many sad stories of revamped brands that lost their loyal fans when they changed too much.
Software Helps Department Stores Keep Focus
ChainDrive is an excellent software choice for department store management because it has all the tools you need to collect, integrate, isolate, and filter the data from your own operations. This enables a focused analysis of your core customer and potentially loyal shoppers. Working with the specifics provides accurate reports for informed decisions and profitable customer relationships.