Let Customers Choose How To Connect
There are many ways to get news about your favorite retailer. Everybody likes to know how to save money and get the item they have been searching for, but nobody likes to feel stalked or harassed. What’s the difference?
Choosing how to be contacted.
Customers who can choose how to be contacted give permission for CRM campaigns to connect with them by opting for the mode of contact. Of course, that means the retailer has to be able to handle the variety of options, but the right CRM software can accomplish this with ease. Loyalty programs that are able to be customized according to the customer’s preferences where possible are seen as much more rewarding.
Make Your Promotional Campaigns Welcome
One customer may really dislike an email inbox filled with offers. It feels overwhelming and they don’t open anything. Others may prefer email because it doesn’t use paper, but the first customer wants that paper notification because flyers and letters are tangible.
The third type of contact, mobile messages, is perfect for the shopper who relies on their phone for everything. Each of these preferences are distinct and often exclusive in the preference. The mobile contact may irritate the direct mail lover. The direct mail easily offends the smartphone and email fans but some mobile users don’t want email. The best way to make sure a promotional contact is welcome is by using the channel preferred by the individual.
Being able to specifically target promotional campaigns will drive retail sales because promotions become much more effective. ChainDrive Customer Relationship Management Software does this and more:
- captures customer data across all channels
- captures buying patterns & trends for analysis
- real time customer look-up for loyalty program rewards, gift cards, product plans, etc.
- integrates CRM with other components by analyzing, categorizing, tagging, & filtering customer data
- enables creation of custom marketing campaigns