Make Your Jewelry Store A Destination
Retail jewelry stores have a challenge – the Internet, where shoppers search for bargains and find a multitude of potential deals. But a savvy jeweler uses the unique experience of being in the presence of beautiful gems to create a store their clients will choose to come to as a destination.
Using a fully integrated retail management system designed for the specific needs of jewelry retail allows many of the necessary processes to function unnoticed. This frees your staff to welcome the customer and provide expert consultations. But the way your store is set up and operates can determine whether or not that shopper comes in the door.
Make it shine
Even a family-owned establishment steeped in tradition should feel clean and sparkle with life. Raise the display cases so folks don’t need to stoop and light the displays so the beauty of your stock is immediately noticeable. Window displays should change regularly and be carefully designed to attract the eye.
Make it welcoming
Think about setting up some comfortable spots to sit and look at catalogs or converse. A security guard is a good idea, but a smiling security guard feels like a greeter instead of a threat. Host small gatherings for elite customers after hours in a secure room to show new designs before they are public or hear presentations of famous jewelry’s history.
Make it part of the community
Websites are never going to be the same as a location one comes to for an event. Host local jewelry design contests with the winner getting a copy of the winning design which is sold at a charity auction. Partner with local wedding designers to offer packages for events. Get to know your community and your customers and come up with a way for folks to meet. Have a calendar of events available for every visitor and schedule things at all hours to reach all kinds of schedules. Events can be lectures on identifying quality jewelry, history of design, insurance needs for luxury purchases, etc. Some stores could do kid’s workshops for Mother’s Day, helping a child make the box for the piece Daddy buys.
ChainDrive has worked with industry experts to create the jewelry retail management software that jewelers need to be able to manage all the details of their business, from customer data and appraisals to tray counts and trade-ups.