Mobile Makes E-Commerce Move
Mobile shopping has become such a common practice that it’s a good idea to make sure your site is mobile-friendly. After all, if your customers are going to shop from their phones, you want those shopping trips to result in sales. But if the small-screen experience on one shopping site is frustrating, those sales are lost to a competitor.
Every link in the e-commerce experience must be connected from one end of the process to the other. That’s why the ChainDrive E-Commerce Gateway is so effective. As a potential customer moves toward a sale, there is also a movement within the retailer’s business toward that same sale:
- real-time inventory updates
- new product information
- price changes
- item availability
- shipping information
- client web purchase details
All these details plus a lot of others have to move seamlessly from the back end operations to the web front end. But even a fully integrated multichannel retailer gets stopped before completing the sale if the site is not mobile-friendly. The importance of a responsive website has directly affected SEO, as Google now uses mobile as one of their ranking signals and offers a mobile-friendly test.
E-Commerce Gateway + Mobile = Sales
If you have a mobile-friendly site but an inefficient e-commerce gateway, the customer will not follow through to point of sale. If you have the best e-commerce gateway available but your site is difficult to navigate on a mobile device, the customer will not follow through to point of sale. Like links on a chain, each component of a retail website and the business it represents are important. One weak link breaks the chain.