Offering a Smooth Path to Purchase
Tips for e-tailers on meeting the demands of the online shopper
Think of the internet as being the world’s largest shopping mall. With its tremendous global reach, the growing competition is fierce and consumers are surfing the web to find the best possible deals around. How does your online store compete or stand out from the rest? Unlike brick & mortar where consumers are able to touch and feel merchandise and experience it first hand, online retailers have to work that much harder to make that first impression lasting and memorable. Providing superior “online experiences” that engage and satisfy the customer and meet their expectations is essential to remaining competitive. E-tailers must look towards transforming their online operations and invest in technology that engages the connected consumer.
Here are a few tips towards meeting these online consumer demands:
You are what you sell – The importance for greater focus on product and assortment differentiation is heating up as online retailers face exploding online competition. Read more
Service – Just because you are not face to face with your online customer doesn’t mean that you don’t have to provide superior customer service – on the contrary! Read More
Site Performance – Drive the efficiency of your website and increase your conversion rate Read More
Influence the check-out – Product assortment, price competitiveness, promotions, free delivery… Read More