Patchwork Retail Channels Can Be Ugly
Patchwork quilts are an art form that is beautiful when done right. The craft involves various seemingly random materials that are skillfully cut and pieced together to form amazing patterns and designs. It’s possible to take very unattractive material and integrate it into a complete work of art.
But patchwork can also be ugly if the different pieces are not put together with skill. As a retail business grows, the multiple channels that need to be managed are as varied as fabric for a patchwork quilt. Short-term retail management strategies patch a problem but do nothing for the integration of the many faces of retail today.
Choose Software That Can Integrate Variety
Every channel of retail is different. E-commerce involves management challenges that the traditional brick-and-mortar store lacks. The storefront has management challenges that online shopping sites can ignore. But today’s customer prefers to interact with the retailer on their own terms, and often will engage across several different channels before purchasing their item.
A software suite that can integrate all the various parts of the business is like a finely crafted patchwork quilt: it functions as one unit instead of many isolated pieces of fabric. Departments are able to benefit from the larger perspective and everything works together despite being very different. It’s beautiful.
Choose Software That Can Be Customized
While it’s possible to create some nice-looking patchwork from a kit, the most beautiful patchwork quilts are unique projects that work within the limitations of the creator’s budget or fabric stash. With ChainDrive’s integrated retail management software solution, that creativity also comes into play with the Custom Development process.
The ineffective patchwork of previous attempts to use software that doesn’t fit is pretty ugly. With the professional support of a team of experts, the limitations of your current business situation can be effectively crafted into an integrated, functioning unit that works effectively to enable your retail business to become a work of art.