Retail Management and Marketing Need To Integrate
Today’s retail customer is changing the face of how retail businesses operate. This is because the paradigm is shifting from the passive shopper accepting what is on the shelf to the tech-savvy shopper who checks online to compare and review before making a choice. Marketers are starting to discuss how this affects the traditional channels, because what’s happening now is a shopper skipping from one channel to another, from changing devices (phone-tablet-desktop) to changing venues (mobile site-web site-store site) and expecting a consistency of experience overall.
Marketers Are Talking About The Changes
Marketing Pilgrim recently asked the question, “Have marketing channels become irrelevant?” in a discussion by Paige O’Neill about the way the new retail customer is changing the old system. Basically, this article discusses how a business needs to be one omni-channel entity that integrates the entire customer experience. This is exactly what ChainDrive has done in the Integrated Retail Management Solution — connected the silos, opened up the communication between channels, and overhauled the old ways of retail management without losing the good stuff.
Marketing can no longer be a separate system because the customer is in charge. To quote Ms. O’Neill:
“We all know today’s consumers are empowered by digital devices. That means your customers choose when, where and how to interact with your brand. It also means they fully expect to move seamlessly between on- and off-line touch points. Your customers want omni-channel engagement, and they assume your brand will be there, as needed, every step of the way.”
Integrate All Your Channels With ChainDrive
The quote above is a perfect description of the reason ChainDrive exists. Our Professional Services Team works with you to develop the right software suite for your retail business; one that integrates and empowers everything you need it to and preserves the best practices that make your enterprise unique. It takes more than software out of the box to integrate your business successfully. It takes the support of a dedicated team that works with you to plan, implement, and deploy a successful strategy that can grow with your retail business.