Is Your Returns Policy Really Ready?
http://chaindrive.com/blog/wp-content/uploads/2015/08/iStock_000005267567Large.jpgOne of the things that can make or break an apparel business is the returns policy. If it is not ready for the types of customers you are dealing with, the problems compound. Fortunately, a custom apparel retail returns policy is possible using the same software that allows you to analyze and manage your business.
Segment Your Customers
Some shoppers are “wardrobers” who abuse generous returns policies by returning an expensive dress–for instance, once it has been worn to the event. Others like to try things on at home and think about it, then return everything in the throes of buyer’s remorse. Others just grab a bunch of items and take them home to decide what they like best then return the rest–like a fitting room, only more complicated for the retailer. Other shoppers rarely return items and expect that if they have to do it, a return should be easy and non-punitive.
Since ChainDrive’s Integrated Retail Management Solution allows a complete collection and analysis of shopping and return habits, targeted promotions can be devised for each segment of “retail returner” encouraging them to appreciate the value of your returns service. These targeted promotions can be as simple as free shipping for those who rarely return or something along the lines of a limited number of free returns offered to frequent shoppers.
With the analysis of data available through the many features of ChainDrive’s software for apparel retailers, everything from end to end in managing the business is efficient. The apparel industry is notorious for the problems of returns, but even the challenging process of developing a returns policy that works for everyone is possible with the right software.