The One Thing Department Stores Need
Retailers have been debating the “death of the department store” for years. But department stores don’t have to die, they only need to stay on trend. By staying relevant to the customer, department stores remain a destination of choice. ChainDrive provides the software solution that enables you to focus on the dynamics of today’s trends without losing the flexibility to stay on trend tomorrow.
Customer Relevancy Is Always The Trend
Cultivating customer engagement and loyalty has always been a goal for successful department store retailers. After all, who can maintain a business without customers? The department store originally was a one-stop shopping destination created in response to shopper’s needs. The retail landscape has changed since then, giving shoppers a vast array of options.
But people still like to feel connected. Social media, mobile marketing, and web stores are popular ways to connect with retailers but the actual store is a destination for many shoppers. Why? Because they want to touch the item and examine it before they buy it. Often a product will be researched for online reviews while standing in the aisle. Others want to order online, pick up at the store and return it immediately if it isn’t what they need. One-stop shopping destinations still appeal to customers, offering a variety of categories to choose from. Retail department stores need to stay on these trends in order to stay relevant.
Tools To Stay On Trend
If what matters to the customer is an important trend, what matters to the retailer is having the tools to stay on trend. This is what ChainDrive Integrated Retail Management Software is designed to do.
Multiple employees can be accurately compensated with our innovative split-commission capability, making an incentive for staff to interact with customers. Multiple cost centers are integrated, too. This means the customer can check out at a single register while the various departments and sales personnel records are each updated simultaneously.
The tools to cater to particular customer needs are there, from detecting eligible offers at POS to supporting gift cards and targeting marketing messages. But the tools to manage a complicated business model are there, too. The centralized data base simplifies the integration of every channel and every department for a comprehensive view of what is happening in real time, compared to historic data, and available for analysis when making future predictions.
The one thing department store retailers need is the solution that helps them stay on trend. ChainDrive provides retail management tools and support to keep department stores on trend and relevant.