The Top Question Apparel Shoppers Want To Know
There are many questions that spur a shopper looking for apparel. But over all the “does it fit?” and “is it the right price?” or similar questions is simply this: “Is this item the one I want?” That top question is why ChainDrive Apparel includes a dynamic analytics component.
Figure Out What Shoppers Want
Analysis of data can result in identifying trends, consumer behaviors, and purchasing patterns if the right data can be collected and if that data can be accurately assessed. While knowing the overall trends, consumer behaviors, and purchasing patterns for the nation is helpful, what apparel retailers really need to do is figure out what the shoppers who come to their site or store are looking for. Only by figuring out what shoppers want can apparel retailers stock the right inventory.
Comprehensive Data Collection
Because ChainDrive utilizes a centralized database and integrated functionality, the collection of data is relatively painless and seamless. An automated stream of real-time data from every transaction across every channel comes to one place. That lets you see what your customers actually have purchased. CRM software is consistently updated so preferences are honored and past sales are identified for targeted marketing in the future.
Accurate Analytical Capability
No matter how much data is collected, without the tools to analyze accurately that data is useless. ChainDrive has developed the tools for analysis that retailers have requested over a careful design process that involved many hours of conversation and collaboration, testing and adjusting until the requirements were satisfied. From individual SKUs to a unique coordinate grouping functionality that manages products as a family to view as one entity, the tools you need to analyze accurately are within reach.
Stock The Stuff That Sells
The various tools in ChainDrive Apparel work in unison with the entire suite of integrated retail management software to equip apparel retailers for business. This way you can figure out what the shopper wants and keep the optimal product assortment in stock, automatically replenishing popular items and eliminating poor sellers.
Your customers may reflect what it trending in the larger population or they may reflect a niche market or they may be a mix of several types of market. Whatever those customers — your specific customer base — wants is what your inventory should have on hand. With ChainDrive you can figure out exactly what they want and sell it to them.