Which Time Zones Do Retailers Use?
Once upon a time, retailers were limited to the time zone their brick-and-mortar store was in. Geography and time zones limited retailing until phone operators and catalogs opened up the “call in your order 24/7” call centers used by larger stores. These were profitable only if enough orders justified the added expense of 24/7 staff. Today, any sized retailer can make a profit by utilizing professional software that has professional Client Care & Support — assuring efficient operations all around the clock.
The global world of internet retailing operates in every time zone, all the time. A customer who has been researching an item and thinking about their purchase often will want instant access to filling that shopping cart and completing the transaction immediately. The retailer who is available when the shopper is ready to buy is the retailer who gets the sale. Since people buy 24/7, it makes sense to provide availability for shopping 24/7.
Comprehensive Retail Software Needs 24/7 Support
The only practical way for retailers to provide the shopping experience today’s customer demands is with software that works seamlessly from the point of supply and back office to the point of sale and customer loyalty programs. It needs to integrate all channels, from the physical location of a store to the wireless connections of e-commerce. The retail business of today and tomorrow operates around the clock and needs software capable of providing the necessary tools.
But software that works 24/7 needs client care & support that works 24/7 too. The real world requires troubleshooting when trouble appears. Since retail customers want to buy all times of day, and all day of the year, retail software support needs to be available all times of day and all days of the year.
So the answer to the question, “which time zones do retailers use?” is “all of them” and the solution to real-time support for professional integrated retail management software is client care availability whenever you need it, no matter what time it is.