Do You Understand Today’s Retail Customer?
Today’s customer relationship management requires a specific knowledge of your own unique customer base. Most of today’s customers expect a seamless experience from a retailer. That means that every one of your retail channels, the way you interact with your customer, should be integrated and in sync with what is going on. A shopper now expects a social media presence, mobile marketing, and an online ordering possibility, as well as the traditional brick & mortar store.
For instance, an online purchase that needs to be returned should be easily returned at your store. It’s also good if pickup of online orders is there, too. On the sales floor, your staff should be offering to order an item that isn’t on the shelf and the ability to complete the order by purchase right there would be a perk.
That staff member ought to be able to see exactly where the desired product is and move it to the point of purchase & shipping without difficulty. The in-store experience has come to mean more than pointing out where an item is on the shelf.
Customers rightly expect the ability to opt into loyalty programs and contests, scannable coupons and discounts, and the ability to request targeted offers. But that means you need to have enough data to analyze and act upon. ChainDrive CRM gives you the ability to capture data according to your customer’s preference, analyze, categorize, tag, and filter that data according to your preference, and integrate it with the ChainDrive back office to develop personalized shopping experiences, customized product recommendations, and more. Our CRM gives you the customer relationship management tools you need to do exactly what today’s customers will respond to and want.