What Gives Sporting Goods Retailers A Competitive Edge?
In sports, just as in retail, a competitive edge is the extra, unique advantage that means victory. For athletes, the particular quality that gives a competitive edge may be inherent capability, or training, or equipment. For sporting goods retailers, the particular quality that gives a competitive edge comes in the same general categories.
Athletes often excel at their sport due to an inherent capability like longer arms or good coordination. This natural talent is built upon to develop their skills. For sporting goods retailers, their communities and facilities are resources that can be optimized by building on the strengths in your location. A local passion for youth sports can become a workshop series. A historic building can add a free wifi lounge with a big screen for watching the game.
Natural talent is raw material. Training hones and develops natural talent with careful research and practice designed to maximize the potential of inherent capability. For athletes, this training is specific to their sport and sometimes involves a complete overhaul, eliminating nonproductive tactics and learning new skills.
For sporting goods retailers, maximizing the potential of current assets sometimes involves a complete overhaul of legacy systems that no longer work in the multichannel reality of today’s retail. It could mean training staff members to become knowledgeable experts capable of fitting customers for running shoes. Whatever it takes to maximize the natural advantages of your business, research and practice are key.
The importance of the right equipment for a particular sport is obvious — that’s why sporting goods retail exists. Each sport needs customized solutions for the conditions that sport is played in. Swimmers don’t need cleats and soccer players don’t need goggles but both need the right fit for the equipment their sport requires.
Retailers need the right equipment, too. ChainDrive’s software is ideal for sporting goods retailing because it gives a competitive edge by equipping you with customized solutions that fit.