You Have A USP — You Need A UMS
Every retailer needs a USP — Unique Selling Proposition — in order to compete. According to businessdictionary.com, the USP is defined as a “real or perceived benefit of a good or service that differentiates it from the competing brands and gives its buyer a logical reason to prefer it over other brands.”
The marketplace is as big as the internet now, and there are too many options for most of us to explore. The only way shoppers find retailers is by narrowing down the options, whether by location or by product or by service. Without a USP, the retailer does not have a way to differentiate their offerings and stand out in the crowd.
Every retail manager also needs a UMS — Unique Management Solution — in order to compete. Retail management must be as individual as the unique retail business it serves, or the constant challenge is trying to fit a unique business proposition into a standardized format.
Custom Retail Software Development Is Your UMS
ChainDrive is a unique integrated retail management software solution right out of the box, as it were, because the USP ChainDrive offers is that management software can be retail-centric and integrate all your channels from one end of the business to the other, throughout the levels. This is the way we think retail management software should work.
But ChainDrive also is able to provide Custom Retail Software Development. Part of our USP is the ability to tailor the already-effective components of our system. The experienced retailers and designers who created it know exactly how to customize it to fit. It is quick, it is cost-effective, and it is your unique management solution designed specifically for your unique business.