Ecommerce Retailers Need An Ecommerce Gateway
The benefits of selling online are attractive for retailers. A good website or presence as a third-party seller on one of the major online marketplaces increases exposure of the brand, entices new customers, and provides the potential for significant profit. But ecommerce is not without challenges. People who shop online have high expectations, like real-time product availability status. That is why ChainDrive’s Ecommerce Gateway is so important.
The Ecommerce Gateway Component
The ChainDrive Gateway is exactly that: a gate that connects the webstore and the rest of a retail enterprise so that information can move in real time from its point of origin through the centralized database and immediately update information on the site. If information about a product changes, that change is instantly reflected online.
Price changes, item availability, and product descriptions are consistently accurate. Client web purchase details go into the centralized database for efficient CRM functionality. The Gateway enables seamless connectivity in real time from one end of the business to the other, even in the 24/7 environment of e-commerce.
Because the Gateway has been designed to function in harmony with the rest of ChainDrive’s Integrated Retail Management solution, it optimizes profit potential. Time and money no longer need to be spent doing manual updates, for instance. Product and price data is automatically collected and stored in the centralized database. Authorized users can access that information to manage order fulfillment or monitor all price and promotion actions for analysis. Measuring and comparing the effectiveness of decisions across all channels provides an accurate picture of what is happening.
Authorized users can access that information to manage order fulfillment or monitor all price and promotion actions for analysis. Measuring and comparing the effectiveness of decisions across all channels provides an accurate picture of what is happening.
Third Party Capability
The Gateway also provides a free flow of data for retailers using any of the big online marketplaces like Amazon or NewEgg. Third party sellers need to have consistent, reliable information on their products. Shoppers coming to one of these sites are trusting the marketplace and willing to extend that trust to third-party sellers with good reviews.
And how does a third-party seller get good reviews? By consistently offering products with accurate descriptions, reliable inventory status, visible order tracking, and all the rest of the professional service that the online shopper expects. ChainDrive’s Ecommerce Gateway opens the way for retailers to open the door to the world and get customers from anywhere.