How One Database Affects Your Ecommerce Presence
Selling online expands your retailing, there is no argument on that. But being involved with ecommerce requires the ability to integrate the digital and physical aspects of your business so that what is happening in the back office, distribution, and the rest of your real world is linked to what is happening in your web store and 3rd party marketplaces.
When all your data is in one secure place, authorized access can find exactly what is needed for the task. When that data is collected into the base in real time, it is possible to have real-time inventory and product management. You see what is happening as it happens and can respond effectively.
Keep Your Finger On The Pulse
Real-time information is like having your finger on the pulse of your business. Inventory can be monitored, product status can be up to date, orders can be fulfilled and shipped with full transparency. Analytics is simplified because all the data is collected automatically and goes directly to the database. This allows you to compare historical data and current data to get an accurate view of your business. Cross-channel sales analysis is simply a matter of filtering for the data you are looking at.
ChainDrive Phygitalizes Your Ecommerce
Because ChainDrive uses a single database it can completely integrate all your information from one end of your business to the other. You get seamless connectivity, centralized data in real time, prioritized fulfillment & distribution and much more. Your customer relationship management is optimized because all contact with customers is in the same place.
Your customers interact with your business as if you are a single “phygital” entity. ChainDrive integrates your physical and digital information so that you are actually “phygital” in the way your business functions. Your ecommerce presence is enhanced and optimized by the centralized database of ChainDrive’s integrated retail management solution.
With the Ecommerce Gateway component, your presence on the web is effective because you can simultaneously monitor purchases, receipts, allocations, sales, transfers, in-transit, on-hands and more. Whether you have a single site or are in multiple 3rd party marketplaces, the single database that ChainDrive uses gives you the power to be truly phygital in every channel from one end of your business to the other.