Why Web Order Fulfillment Should Be Fast and Accurate
There are two things that will kill your web orders – inaccuracies and slow speeds.
Why Your Web Order Fulfillment Processes Should Be Accurate
Customers order what they want. If you get the orders wrong too many times, you’ll start to lose your customers. Not to mention, you could lose money because you’ll have to pay extra expenses for returns and exchanges. That might mean paying postage costs for returned items. It definitely means paying the cost associated with exchanging items.
One problem with Web orders is that it takes time to send products through the mail. By the time the customer orders a product, receives it in the mail, discovers it’s the wrong item, sends it back, and receives the replacement product, they could have made the purchase somewhere else. You can’t afford to be inaccurate.
Fulfill Your Orders Quickly
E-commerce is moving at breakneck speed. Customers expect speedy service, and they’re demands are getting harder. You have just eight seconds to capture their attention when they land on your website. You have just four seconds to keep them in your checkout process if there is a hangup somewhere. You need to make sure the checkout system is efficient, fast, and accurate. You could lose a customer for life.
The reason Amazon is so popular as an online retailer is because they get these two things right. They have great customer service, fulfill orders quickly, and they are accurate in their counts and ship the right product to the customer.
How to Ensure Your Web Fulfillment Processes are Fast and Accurate
To ensure your Web order fulfillment is fast and accurate, you need to:
- Get real-time visibility on your inventory
- Keep it flexible
- Engage customers through multiple channels
- Set useful rules on shipping, fulfillment, etc.
- Manage your products and vendors well
- And ensure that your prices are accurate and fair
Even online, you need the best of customer service. Customer service begins with fast order fulfillment and accurate order fulfillment.