Votre client est votre meilleur agent de commercialisation
Gestion des relations client is really important for retailers, because businesses are realizing that more influence is wielded by a friend’s opinion than by advertising. MarketingWeek just took a good look at this influence in Les défis de la valeur à vie du client. To quote the article,
“L'ère du numérique multicanaux et la nature cloisonnée des organisations freinent marques et entreprises de calculer une des mesures clés de la réussite-la valeur de durée de vie d'un client.”
Lifetime value is the total value a customer brings a company over the entire time of their patronage. It’s probably not entirely measurable, because there’s no real way of knowing exactly how many new customers come in as a result of a recommendation. But the verdict is clear: retailers need to stop compartmentalizing their organization when it comes to accuracy in customer relationships.
Clients satisfaits Hawk votre marque
When a customer has a good long-term relationship with a retailer, there’s a history of positive interactions and a cohesive experience overall. That customer feels valued, whether they are online or in the building or calling your support center. This only can happen as a result of integrating all the touchpoints across your channels, bridging the organizational silos and reducing negative experiences.
Le Logiciel de gestion de la relation client does just that; integrating your customers’ data across all the touchpoints and allowing a seamless, positive experience. You will be able to analyze and strategize the most effective actions to keep your customers happy — and happy customers are going to be long-term customers who tell their friends where to shop.