Renvoie devrait être Omni-canal, aussi
L'acheteur au détail d'aujourd'hui s'attend à ce que Gestion des relations client will function smoothly no matter which channel they use to access a particular retail business. It may be called multi-channel or omni-channel, and the definitions are all over the map with many variations, but the idea is the same.
This basic idea of both omni- and multi-channel retailing is that un commerce de détail devrait fonctionner comme une seule entité peu importe comment elle est accessible. This includes the way a customer can return a purchase.
What Is Your Return Procedure?
If a customer buys an item online, are they able to pick it up at the store and return it immediately if it’s the wrong color? If they buy something at the store, take it home and realize it doesn’t fit, can that customer call your toll-free number or get on your website and print out a return label for mailing it back?
Most of today’s customers expect to be able to return a purchase in any way that is convenient for them, no matter how they purchased that item. Just as their shopping experience is comprised of many contact points across any channel they currently are accessing, their customer service and return experience is expected to be just as convenient.
The only way a retailer can function as a single entity during contacts with a customer is by having adequate, integrated technology that enables the many channels of their business to interact as necessary.
ChainDrive Logiciel de gestion de relation client is designed to enable a smooth, functioning integration among all the channels of a retail business. It is a flexible system that can be adjusted to specific situations and provides the integrated technology that keeps your business a single entity during contacts with your customers.