Garder l'ensemble de l'organisation connecté
One of the challenges faced by growing businesses is the challenge of maintaining a constant communication between all the various parts of the enterprise. This challenge is certainly felt in retail as site e-commerce becomes part of the dynamic picture. The danger is that channels become silos, each a separate stream of data and functionality. An item the customer is searching for online might be available in the store or warehouse, but there’s no way of accessing the information. Or that item may be available online but the store clerk isn’t able to verify that fact for the customer.
Customer service representatives try valiantly to soothe angry customers who found the same item at a different price in your web store after they got home from shopping. Other representatives have difficulty explaining why the smartphone search a customer does in the aisles shows different pricing for the same product.
If a customer can access various channels of your business, shouldn’t that customer see your business as a single entity instead of a random collection of retail venues?
The solution is found with ChainDrive’s fully integrated cross-channel retail management solution. Even your passerelle de commerce électronique becomes seamlessly linked to the back end operations and everything connects to the centralized database. That centralized database functions much like the brain in the human body, acting as the repository and matrix of all that develops throughout the various channels connected to it.
Every part of the ChainDrive software suite works to connect your entire retail organization and enable your business to be the single entity today’s retail customer expects to do business with.