Vos clients voulons-nous vraiment Marketing Mobile ?
Retailers who want to maximize their mobile marketing efforts must understand their customers, according to a recent study by Retale. Over three thousand iOS and Android users were surveyed about their mobile shopping awareness, usage, and experiences. The results show that despite all that is available through mobile marketing technologies, consumers are not eager to adopt most of them.
For instance, the majority of Android users do not want notifications sent to their phone while shopping. Are Mobile Marketing could do that, but if it will aggravate your customer this isn’t a good idea. So how can customers be convinced that interactive shopping experiences are desirable? After all, a notification that a discount is available on a product you like and are walking past should be a good thing. But someone who isn’t used to it can react negatively to being tracked while shopping.
Le sens commun suggère que l'offrant valeur perçue peut contrecarrer l'aversion de “objet d'un suivi” in the store. Engaging your customers through voting, polls, and contests can give you an idea of what your shoppers would find valuable. Offering opt-in marketing with real-time discounts, product prizes, etc. counteracts the disinclination to provide personal data. People like to feel that their information is going to be used to improve their own experience, so figuring out what your customers really want will make mobile marketing more attractive.
Most of the problem is the gap between what is possible with mobile marketing and what is understood by the user. As your customers see the very real benefits of mobile marketing and experience value when they participate, the numbers will gradually shift toward positive feedback.
Effective CRM is based on understanding your particular customer base and being sensitive to what will cause negative reactions. At the same time, figuring out how to alleviate those negative reactions to something as potentially beneficial as mobile marketing will benefit everyone. Because ChainDrive gives you the tools to capture and analyze all your data, you can pinpoint the areas of resistance and strategize your mobile marketing campaign effectively.