Augmenter les points de vente
It doesn’t matter what else you do, if you aren’t making more sales, then you aren’t making more money. You can increase prices on your merchandise, but if you aren’t competitive, then you run the risk of losing customers. That will make your Nombre de transactions de POS go down, not up.
There are really only a handful of ways to make more money in retail.
- You can lower costs, but many of your costs are fixed or tied to other aspects of your business and therefore harder to control.
- You can increase prices, but as mentioned above, that could lower your point of sale transaction count and cause you to lose money in the long run.
- The most effective, and surest, way to increase your revenue is to increase your sales.
There are two ways to increase sales. You can sell more merchandise to the customers you have (upsell), which is never a bad idea, but there is a limit to how far this can take you, and there are two ways to do this – sell more items or sell higher priced items. Chances are, your customers have a budget, so even if you succeed, your revenue has a cap.
The other way to increase sales is to sell to more people. That means drawing more customers in the door.
Ideally, you’ll use a mixture of these strategies to increase your revenue and your point of sale transaction counts. Running specials, promotions, and other such strategies are a good way to approach this. ChainDrive’s point de vente solution can assist you in reaching your revenue goals.