Optimiser les prix tout au long du cycle de vie du produit
Price management involves more than just changing prices for Christmas and changes of season. It’s an ongoing retail operations task that is best done by a long-term strategy in mind. If you want to optimize pricing, you must determine the best price for each product based on a number of factors and across all sales channels. These factors include:
- Cost per unit – How much did you pay to purchase each unit of each product you hold in inventory?
- Time on hand – How long has each product been held in inventory?
- Popularity – How popular is each product among your clientele?
- Past sales – How well has each product sold during a specific time period and during a certain time of year?
- Sales and specials – Do you have any upcoming sales or promotional efforts that would serve as good opportunities to move specific products?
- Competition – Each product has competition. What’s the price competition for each product in your inventory?
- Sales channel – Through which channels are you selling each product?
- Et bien plus encore
Optimize Pricing Across All Channels
Retailers who understand how to optimize pricing understand that the best price today might not be the best price tomorrow, next week, or next month. A lot of variables go into choosing the best price for each product in your inventory. That’s why a centralized price management solution is the best tool that you can use to get your prices correct on each product so that you maximize your profit potential.
Cost of living can be drastically different from one geographical location to another. That’s why any price optimization strategy must include the local cost of living as a factor.
You should also be able to track and monitor all of your price changes in real time to determine if they are paying for themselves. Sometimes, you can sell more product at a higher price based on the perceived value of the product. That should also be a consideration for any price change.
Establishing predetermined markup minimums can prevent indiscriminate losses on your product investment.
When you gérer vos prix from a central location with a strategy that considers all necessary inputs, you are more likely to profit from your price changes.