5 conseils pour gérer efficacement les grands magasins
Department stores have many challenges that are retailers don’t face. One of the primary challenges is managing multiple lines of inventory for the various departments within your store. It’s sort of like having multiple retail stores in one. And that’s what makes it especially challenging.
If you want to be more efficient at managing your department store chain, follow these simple tips and you’ll be as profitable as you are efficient.
- Centralize your database – You can have a database for each of your department, but then each of your databases will need someone to manage them. Why not manage them all from one central location? It will be more efficient and more profitable.
- Set robust promotional rules – Department stores often have multiple promotions running at the same time. You’ll often have promotions running for more than one department at a time. These may be vendor-sponsored, corporate-planned, or locally controlled, but will be so much more profitable for your store if you can set promotional rules that make all of your promotions profitable and efficient.
- Manage your customer relationships – Customer relationship management is the heart of retail. As a department store, you have a special challenge because you may have customers who like to shop in only one or two departments, but you’ll also have customers who are loyal to all of your departments. If you learn to manage your customer relationships efficiently, you can meet all of their needs.
- Track commissions accurately – If you want your employees to stay motivated, keep accurate records of their earnings. Tracking commissions accurately is essential.
- Gérer vos stocks – Next to customer relationships, managing your inventory is the most important thing. You need to know where every item is all the time. From the time you order merchandise to the time it flies off the shelf, your department store will be more profitable if you can track every product through every part of your supply chain and right into your customers’ hands.
Manage your department store more efficiently by focusing on the right things at the right time.