Apparel Retailing: 5 Tips for Staying Competitive
All sectors of retail are challenging and competitive, but there’s something about the apparel industry that makes retailing especially competitive. For one thing, customers are picky about their clothes. Everyone wants to look good, and many consumers have their favorite brands. If you want to remain competitive as an apparel retailer, we offer the following five tips to help you service your customers better:
- Get to know your customers better – First, you should focus on the customer. A good customer relationship management solution will help you identify customer shopping trends and habits while assisting your retail staff in meeting each customer’s needs. When you understand your customers, your customers will come to rely on your for all of their apparel needs. That will increase your sales and your profits.
- Offer multiple channels – In today’s increasingly connected world, no retailer can afford to not have an online presence. However, online presence no longer simply means you have a website. If you’re going to remain competitive, you need to offer multiple channel shopping experiences that allow your customers to find the apparel they are looking for whether walking through your store aisles, shopping from their desktop or laptop computer, browsing on their mobile phone, or shopping on their tablet. Most people today have multiple devices and will shop at their favorite stores on any of those devices throughout the day. Retailers who understand that customers are always connected will remain competitive by staying connected with their customers.
- Use integrated marketing tactics – Once you’ve given your customers multiple channels for shopping and purchasing their favorite apparel, you can use your CRM solution and your omni-channel retail brand to integrate customer-centric marketing tactics that are personalized to each customer’s needs. Make the right offer at the right time and you’ll increase sales, revenues, and profits.
- Always have your merchandise stocked – Nothing is more frustrating for a customer than to search for a product they can’t find. By using a solution that automatically allocates and replenishes your merchandise, you can ensure that you keep the right apparel stocked at all times.
- Build brand loyalty – Apparel customers are fiercely loyal, but that doesn’t mean you should take them for granted. Not only do you want them to be loyal to the apparel brands you carry in your store, but you want your customers to be loyal to your store. Make it easy for them by offering them discounts and store perks for shopping with you.
Remaining competitive in the apparel industry is getting more challenging every day. Having the right solutions to help you service your customers better, keep your store in stock, and driving your customers toward loyalty to your brand are essential to maintaining a competitive posture.