Online-only brands encourage web sales
It’s no secret that the world of retail is slowly shifting towards the web as a primary tool for engaging customers and making sales. The online giant Amazon is a strong example of how web sales can be highly successful and convenient for both the business and the customer. For retail businesses that are balancing physical stores with online sales, however, it can be hard to hit that happy medium. Recently, Target announced its plan to unleash six online-only brands that will attract customers to visit their web stores.An article on the subject published on A Bullseye View cites:
” “We’re excited about these new brands and how they’re helping us further differentiate Target.com from other online retailers,” says Theresa Schmidt, a Target divisional merchandise manager. “We know our guests are increasingly connected and are shopping online more, so we wanted to offer guests something new, unique and unexpected.””
Target’s smart move to make new products available only through Target.com is an initiative that shows their dedication to increasing the company’s span. Web sales can reach people all over the country, including those who may not be near a Target location themselves; beyond that, enticing customers to visit the store will introduce some regular Target shoppers to the various benefits and opportunities found only on their website.
Target’s bold decision seems to be well-timed; we are finally reaching a point where the majority of retail consumers probably have Internet access in one way or another, and the allure of online sales is at an all-time high. Pushing the company in this direction seems to be a smart choice, and we wouldn’t be surprised to see more retailers looking into the opportunity of online exclusives in the near future.